Brand kit

The Mru mark, the lockup, the colors and the type, with files to download.

The mark

A circle, with an orbit through it.

The circle comes from maru, the suffix of seagoing ships. The orbit tilts at 22 degrees. The mark is the same on Earth and in space.

M

On light

M

On dark

The Mru mark, animatedM

Animated

Lockup

Lockup

The mark and the name.

The word is set in Futura, medium. In the files, every letter is an outline, so they look the same without the font.

Colors

Colors

Ink, paper and one warm signal.

The site follows the reader's light or dark setting. Ochre means one thing only: something is still working.

ColorLightDarkUsed for
Ink#16161a#ecece8Text and the mark
Paper#fafaf8#121214Backgrounds
Signal#87650a#d8a54aOne meaning only: still working
Accent#3a4a5a#9fb4cbLinks

All values: colors.json.

Type

Type

Three typefaces, each with one job.

Where a reader does not have Futura or Charter, the site uses an open font in its place.

RoleTypefaceOpen fallback
Headings and the word "Mru"Futura, mediumJost 500
Body textCharterSource Serif 4
Labels, numbers and codeIBM Plex MonoIBM Plex Mono
Use

Use

Use the files as they are.

You can use the mark to refer to Mru honestly, for example in an article, a talk or a list of tools that work with it. Do not use it in a way that suggests we made or endorse your work. The full terms are in the trademark notice.

  • Keep clear space around the mark of at least half the ring's diameter.
  • Use the mark at 16 px or larger, and the lockup at 24 px tall or larger.
  • Use dark ink on light backgrounds and light ink on dark ones.
  • Do not recolor, rotate, stretch or outline the mark, or add effects to it.
  • Do not set "Mru" in another typeface.

Files

Every file is also in the kit download, with PNGs at 512 px and the GIFs.

Mark, SVG, for light backgroundsDownload
Mark, SVG, for dark backgroundsDownload
Mark, PNG 1024 px, for light backgroundsDownload
Mark, PNG 1024 px, for dark backgroundsDownload
Lockup, SVG, for light backgroundsDownload
Lockup, SVG, for dark backgroundsDownload
Animated mark, MP4, for dark backgroundsDownload
Animated mark, MP4, for light backgroundsDownload

The Mru name and the Mru mark are trademarks of Binns Pte. Ltd.. They are not covered by the open-source licenses of our code.

→ Get in touch

Writing about Mru? Ask us.

Tell us about the hardware, where it is, and what you need. We will tell you plainly whether Mru fits, including when it does not.

  • We'll review your setup.
  • We reply by email. If a call helps, we suggest one.
  • Technical questions are welcome. The docs and code are public.
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